The Award Winning American-Style Seafood Restaurant.
The Manhattan FISH MARKET has its humble beginnings as an idea in the minds of three young entrepreneurs looking to recreate the famous Manhattan fish market under the Brooklyn Bridge to the present day, where the restaurant is in five different countries with 30 locations behind them. Since its first outlet opened in 2002 the name The Manhattan FISH MARKET has been synonymous with the freshest of produce, a warm & relaxing ambience as well as staff who top off the experience with memorable tableside service.
The Manhattan FISH MARKET is an award-winning casual dining restaurant that specialises in American-style seafood. The Manhattan FISH MARKET prides itself on offering diners an extensive menu, casual dining at affordable prices, as well as impeccable service. Diners enjoy a gastronomical feast, delighting in a wide array of specialties including the classic Manhattan Fish n Chips, House Specialty Platters and particularly indulgent Garlic Butter Mussels. In Singapore, The Manhattan FISH MARKET is a place where all seafood lovers come together to feast. Recently, in order to meet the demands of seafood lovers and loyal Singaporean fans of the restaurant, The Manhattan FISH MARKET has opened at 5 new prime locations around Singapore with its newest restaurants at North Point and Marina Square. Currently, there are a total of 7 The Manhattan FISH MARKET restaurants accessibly located at Plaza Singapura, The Central, Iluma, Junction 8, White Sands, North Point and Marina Square.
In October 2009, The Manhattan FISH MARKET achieved what no other franchise in Singapore has managed in the five-year history of the Franchising & Licensing Association Awards. Wining both the Franchisor Of The Year 2009 and International Franchisor Of The Year 2009, The Manhattan FISH MARKET ousted stiff competition to sweep both awards. These awards are regarded as the most prestigious franchise awards in the region. The Franchisor Of The Year award rewards the winner for its success in establishing the best franchising business system in Singapore, while the International Franchisor Of The Year award honours the franchisor that has excelled in it’s own home country.
Company Name: The MFM Franchise Pte Ltd
Phone: +65-6749 9233
Year Established: 2002
Country of Origin: Malaysia
Contact Person: Ms. Hsien Naidu
Types of Franchise Available: Single Unit (Singapore), Area/Master Franchise (worldwide)
Number ofUnits: More than 30
Size of Units: 1800 sq. ft. – 2500 sq. ft.
Franchise Fees: US$40,000 (Singapore) – single unit,
US$180,000 approx. (depending on territory) – Master/Area Franchise
Franchise Term (years): 5 – 10 years
Royalty: 3% – 4% of monthly turnover
Estimated Initial Capital: US$150,000 (renovation, fixtures and equipment)