Overview
DIAP-Dining Innovation Asia- Pacific has been the Japanese leading chain restaurant group which their goal is to bring exceptional Japanese food culture by creating innovative experiences and values for their customers. Inspired by their mission ‘Japanese food culture to the world’ DIAP established brands such as Yakitori, Yakiniku, Shabu Shabu both traditional and modern Japanese food with authentic ingredients and cooking culture. In Singapore, DIAP are operating Shaubri & Kintan Buffet and Sumire Yakitori House and already expanded these three brands in ASEAN countries; Indonesia, Cambodia, Philippines, as well in Hong Kong and Taiwan. For the Dining Innovation group, DIAP successfully opened more than 123 restaurants across 11 countries globally with varieties of gourmet food such as udon, yakitori, ramen, barbecue, shabu shabu, organic food, and even Italian cuisine which are expanding very rapidly in both Japan and rest of the world. DIAP value and enhance people’s perspectives towards Japanese food culture.
Brands
Brand Name: Shaburi
Country of Origin: Singapore
Description: SHABURI ‘The ‘Personal’ All-You-Can-Eat Shabu-Shabu Experience. The brand concept for Shaburi is to innovate a new image of Shabu Sabu. D. I. Y individual pot was introduced that customers can choose their preference soup base which is specially created by Japanese Chef. Customers can have choice of their meat course to go along with their Shabu Shabu, and they can enjoy fresh vegetables and japanese side dishes from the buffet counter. Ensuring the freshess of the meat, Shaburi slice meat freshly everyday in the outlet and import the mist machine from Japan to keep their vegetables in best condition. At buffet counter, there are varieties of Japanese dishes both cooked food and fresh vegetables so customers can enjoy their shabu shabu with choices at the same time satisfying with food quality. Most importantly, Shaburi selling price is well-priced Buffet Courses, providing the best quality of food with value for money so customers enjoy Shaburi food with maximum satisfaction.
Brand Name: Kintan Buffet
Country of Origin: Singapore
Description: KINTAN BUFFET ‘PREMIUM ALL YOU CAN EAT JAPANESE BBQ EXPERIENCE AT EXCEPTIONAL VALUE. Yakiniku is one of the most popular cooking styles in Japan. The best part of yakiniku is grilling the meat yourself and cooking each choice cut of meat just the way you like it. Kintan Buffet offer a premium Japanese BBQ experience in a classy environment and at great value. To serve the best quality of meat, Kintan Buffet carefully select meats by their professional meat experts and use premium beef from US and Australia for their yakiniku. Ensuring the freshness of the meat, Kintan Buffet slice meat freshly everyday. At buffet counter, there are varieties of Japanese dishes such as sushi roll, deep fried chicken karaage, chicken curry, homemade appetizers, and a lot more. Fresh salad and vegetables are also provided so customers can enjoy their grilled meat with choices at the same time satisfying with food quality. Most importantly, Kintan Buffet selling price is well-priced Buffet Courses, providing the best quality of food with value for money so customers enjoy their food with maximum satisfaction.
Key Facts
Website: dining-innovation.com.sg
