It started out as one man’s dream…
Aston Soon had a simple wish – to bring quality Western cuisine to the masses at affordable prices. With an idea, and the support of family and friends, he left his job as a restaurant chef to strike out on his own in 2005.
ASTONS SPECIALITIES had its humble beginnings in a coffeeshop along East Coast Road. Before long, it gathered a loyal following (and a fair share of media interest) for its tasty fare, reasonable prices, and sincere service.
Listening to customers’ feedback, ASTONS SPECIALITIES shifted a few doors down and into its own shop-front, so that customers could dine in a more spacious and comfortable environment. Considering customers’ needs and responding to their suggestions and feedback proved to be an important factor for success. Within a few years, the ASTONS brand established itself as a household name, synonymous with quality and affordability.
Franchising with Astons
We cater to diners who are looking for a wide variety of quality Western food at affordable prices. Our winning formula is essentially a no-frills concept accompanied by friendly service in a homely and casual dining environment.
If you are as serious about steakhouse franchise opportunities as we are, you will be interested in the investment requirements. Based on our years of experience and deep industry expertise, we estimate the following to be the investment involved in getting your ASTONS SPECIALITIES™ restaurant franchise up and running.
Key Facts
Aston Food & Beverage Specialities Pte Ltd
Tel: 65 6744 7732
Email: enquiries@astons.com.sg
Website: http://www.astons.com.sg/
Initial Capital Investment: S$1,500,000 to S$2,000,000
Franchising Fees: S$50,000 per restaurant
Royalties: 5% of gross sales
Advertising Fees: Available Upon Request
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