Unique Selling Points
Originating from the success of its coffee products brand, OLDTOWN White Coffee, the coffee shop chain has a strong heritage in pioneering Malaysian and Asian “Kopitiam” culture and food.
OLDTOWN Kopitiam has created a good following of customers for its delicious “Kopitiam” menu comfort favourites, ranging from local delicacies of Nasi Lemak, Ipoh Hor Fun, Curry Mee, Prawn Meehoon Mee, Egg Noodles and more. It is also famed for its distinctive variety of Toasts and Breads, all excellently paired with its traditional local coffee and tea beverages range.
Overview
Our colourful journey began in Ipoh in 1999, a special blend of the 3-in-1 OLDTOWN White Coffee is formulated. From then, the aroma and unique taste of our Signature White Coffee gained popularity and spread rapidly beyond Ipoh. We have grown into a household name in Malaysia, manufacturing instant beverage mixes and products in addition to operating over 180 cafés throughout Malaysia, Singapore, Indonesia, Philippines and Hong Kong.
OLDTOWN White Coffee first started out as a Kopitiam, traditionally a place where people of all races come together for friendly conversations, exchanging news updates, and cups of freshly brewed coffee. Over the years, OLDTOWN has revolutionised our store concepts into the more polished modern hangout that we find today.
Brands
Brand Name: OldTown White Coffee
Franchise / License Status: Master Franchisee
Country of Origin: Malaysia
Description: Our colourful journey began in Ipoh in 1999, a special blend of the 3-in-1 OLDTOWN White Coffee is formulated. From then, the aroma and unique taste of our Signature White Coffee gained popularity and spread rapidly beyond Ipoh. We have grown into a household name in Malaysia, manufacturing instant beverage mixes and products in addition to operating over 180 cafés throughout Malaysia, Singapore, Indonesia, Philippines and Hong Kong.
OLDTOWN White Coffee first started out as a Kopitiam, traditionally a place where people of all races come together for friendly conversations, exchanging news updates, and cups of freshly brewed coffee. Over the years, OLDTOWN has revolutionised our store concepts into the more polished modern hangout that we find today.
Key Facts
Year of Incorporation: 18
Country of Incorporation: Malaysia
